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We’ve heard a lot about deep links so far this year. from Google at I/O and Apple at WWDC. My employer, Bitly, threw its hat in the ring, too. But I feel like the industry is stuck talking about how to implement deep links—and not why.

With 70 percent of mobile commerce taking place inside apps, marketers need to take control of app re-engagement—with deep links. Similarly, deep links make it easier to move users from app to app.

Don't be the product, buy the product!